Page 21 - Best Chapter Spring 2017

The sum of all these changes might lead to a conclusion that ‘ \

banking as we know it is dying. But Kuntz, a leader with

decades of experience in the banking industry, knows that I’

the future of banking is just beginning. . ‘ \

"'3 D

The bank of the future, and the future that Kuntz is _ ' I A \
channeling at American Savings Bank, is all about an easy, 2| ‘ ‘
exceptional customer experience. At the center of Kuntz’s L.‘

vision for the future is one thing: personal service. Other

banking experts, like Brett King, author of the books Bank

1.0, Bank 2.0, and Bank 3.0, can list hundreds and thousands

of ways that technology will advance payments systems,

banking networks, and how we carry money. But to Kuntz, _

the critical factor is about the customer experience, and the _

importance of relationships and trust in banking will never u

go away.

The challenge that banks have now is learning how to

provide the personal touchpoints in the banking experience

without requiring in—person interactions to experience A 4
them. Smart technologies, like the interactive teller machine

(ITM), are being introduced at banks across the country,

includin the first one here in Cincinnati at Watch Hill - -

Bank. V\/gith ITMs, customers can work with a virtual teller Amerlcoi Bank
to make more sophisticated banking requests than what is WWw‘Ban W” ASB'Com
currently possible with today’s ATMs. Kuntz sees banks

taking similar steps to make it even easier for customers JC1Cl( Kuntz
to get exactly what they want, exactly where and when 3-
they want it. For some people, that might mean creating

a seamless, simple way to apply and get approved for an

instant car loan from the comfort of their couch. For others,

it means having a warm, friendly welcome at a local branch

office where technology makes it possible for the staff to

instantly know a customer’s name, her needs, and how they
can best serve her that day.

In Kuntz’s view, the future of banking is up for the taking,

and American Savings Bank is ready to take hold. To learn

more about how American Savings Bank can help you move

your banking needs into the future, visit their locations in

Montgomery or Madeira, go online to wVvw.bankwithasb.

com or feel free to callJack on his personal cell phone at

513-543-9788.